On the afternoon of April 13, 2024, the Shenzhen Fashion Week 2024 Autumn and Winter Series (hereinafter referred to as “Fashion Week”) with digital color red, green, and blue -colored “RGB” as the theme of digital color red, green, and blue.The concert hall was grand.The leaders of Shenzhen Municipal City, the heads of relevant municipal departments, representatives of industry institutions, designers, and enterprise representatives, guests at home and abroad, media reporters, etc. have visited the scene.
Effort to build
“Senior Fashion China Preferring Play Platform”
At the opening ceremony, Zhou Mingwu, a member of the Party Group, Deputy Director, and Secondary Inspector of the Shenzhen Municipal Bureau of Commerce, delivered a speech.He said that the development of Shenzhen’s fashion industry has built a solid foundation for the construction of fashion capitals. In recent years, the construction of the development of the fashion industry’s development and fashion capital has entered a “fast track”.Shenzhen is forming a fashion industry advantage with complete industry categories, concentration of original brands, complete industrial supporting, and significant scale effects.In 2023, there were nearly 30,000 new market entities in Shenzhen’s clothing industry, and more than 20 international fashion brands landed in Shenzhen. A group of young designers succeeded in business development.Shenzhen Fashion Week boldly explores, comes with “Shenzhen Gene”, and has created a new development road. It has become an important “incubator” that attracts high -quality fashion resources at home and abroad, promotes consumption transformation, and brings new commercial opportunities.
Pan Ming, president of the Shenzhen Clothing Industry Association, introduced the core highlights of this fashion week. She said that she would do the same as ever as ever, target the frontiers of design, lead the fashion trend, reflect the urban temperament, promote exchanges and cooperation, and strive to display Shenzhen Fashion Week to displayUrban business cards, international first -class promotion platforms and events that promote industrial development and drive fashion consumption.
At the opening ceremony, the “Bay Area Fashion Industry Research Center” jointly launched by Shenzhen Fashion Week and joint media Group (SEEC) was officially unveiled.The research center will establish a bridge connecting the government, industry and market bridge through the intellectual advantages of the industry association in the real estate industry, the joint media group’s think tanks and expert resources, and the research and communication capabilities of “Finance”.
During the same period, Shenzhen Fashion Week established a strategic cooperation with the International Publishing Group of the International Publishing Group to jointly promote the international development process of Shenzhen Fashion Week.
Zhou Yi, president of Contest China Group, said that Shenzhen’s fashion industry not only has a good development foundation, but also has an open international perspective and forward -looking strategic layout.Fashion ecosystem.The Contest China Group and Shenzhen Fashion Week will attract more international outstanding designers and brands to participate, and jointly make Shenzhen Fashion Week as the premiere release platform for high -end fashion for China and even Asia.
The Bay Area Fashion Industry Strategic Committee is also officially established.Lin Jie, deputy secretary -general of the Shenzhen Clothing Industry Association, said in his speech that the establishment of the Bay Area Fashion Industry Strategy Committee will organize and grafes top fashion resources at home and abroad to promote the development of Shenzhen Fashion Week and enhance the status of Shenzhen Fashion Week in the international fashion field., Enhance the competitiveness of Shenzhen’s clothing and design brands, and promote the innovation and sustainable development of fashion cities.
In the opening forum “Cultural Bay Area to Reshape Fashion Power”, Zhou Yi, president of Contesta China Group, Li Ye, co -founder of Achievers Circle CEO, Pan Ming, president of the Shenzhen Clothing Industry Association, Vice Chairman of the Hong Kong Design Center, and the founding of We Marketing GroupPeople, Chen Yizheng, co -secretary of the Bay Area Fashion Industry Strategy Committee of the Hong Kong Productivity Bay Area, and Lin Jie, deputy secretary -general of the Shenzhen Clothing Industry Association, and other fashion cafes, such as “the road to fashion globalization of Shenzhen local brands”, “continuous innovationAs well as new opportunities for technological innovation and transformation, “” How to create an international Chinese brand “and” new opportunities for reinventing the Bay Area Fashion Industry “have been conducted in -depth exchanges and discussions.
Opening the first “Xiu” Shenzhen Design
Write creative concerto
On the evening of April 13th, Shenzhen Fashion Week 2024 Autumn and Winter series opening show showed a stunning appearance on the Shenzhen Happy Coast Show.Eitie Etai and its brand Vimage Weimon, together with a beautiful audiovisual feast.
Eitie Etai 2024 Autumn and Winter series of shows are inspired by the theme of “City of Freedom”, continuing the brand’s French, elegant, and stylish spiritual core, and showing Eitie’s ultimate pursuit of details with a variety of exquisite craft language.VIMAGE Weiman 2024 Autumn and Winter series is based on the theme of “Restart Restart”, extending renovation, showing the beauty of modern style and contemporary women.
Chinese design and international expressions, the “new face” of the Greater Bay Area blooms, and vigorous vitality.In order to further demonstrate the style of the “global design capital” and create more design and fashion brands, this year, the city’s positioning and operating model of “Shenzhen Design Week” will be reshaped, and the city’s entire annual design activities and creative design design and creative design are integrated.Resources, committed to building Shenzhen Design Week into a global creative design industry development platform, high -quality creative design activity incubation platform, international cultural metropolis image promotion platform, cutting -edge design talent gathering platform, urban fashion and beautiful life experience platform to build a never endShenzhen Design Week.After ten years of development in Shenzhen Fashion Week, it has become one of the three major domestic fashion weeks. This beautiful “urban business card” will make the design week more exciting and become a window to show the urban culture of Shenzhen to the world.
“Fine Effectiveness”
Help Shenzhen Fashion Business Innovation
When Shenzhen moved towards the goal of the “International Consumption Center”, Shenzhen Fashion Week is also providing motivation for Shenzhen’s fashion consumption.
This will be fully upgraded by business innovation in Fashion Week.In -depth linkage with e -commerce and content social platforms such as Jingdong Clothing, Douyin E -commerce, Kuaishou, etc., starting up the “Live E -commerce Carnival” in Shenzhen Fashion Week, showing the latest design trend of Shenzhen to the world, bringing consumers to more richer and more diverse diversityShopping selection and better consumer experience.
The “Digital Ordering Club” will combine the opportunity of the 2024 autumn and winter ordering meeting in combination with local commercial brands. The demand for digital transformation in the industry will continuously optimize the online digital ordering platform, and build a “cluster order meeting” with multiple original designers;Realize the “buyers ‘common”, “traffic sharing” and “service sharing”, jointly support and cultivate outstanding local designers, help brands and designers’ commercial landing, and create the advantages of Shenzhen clothing business brand clusters.
At the same time, this Flowing Week will link 20 core business districts in the city to bring a variety of colorful fashion experience and consumption promotion activities. Through diverse consumption scenarios, the city’s cities and consumer city levels are involved in the city.IP interacts with the general public zero to further stimulates the vitality of urban consumption.
Bay Area
Open the “big pattern” of international vision
Many high -quality brands and design forces from the Bay Area have become a powerful “vital army” for fashion weeks this season.At this time of Fashion Week.The designers of Guangdong, Hong Kong and Macao have released a variety of activities such as static exhibitions and forum salons through their works to show design concepts, exchanged inspiration and creativity, and continue to inject new vitality and innovative motivation into the Bay Area’s fashion industry.
This will also be leading fashion institutions including French ESMOD Fashion Institute, the Hong Kong Textile Industry Federation, the Hong Kong Mao Woven and Innovation Association, and Action Asia, including France, will explore and expand high -quality industrial chain resources together.With fashion as the core, promote industry development and international cooperation.The second “Green Young” fashion sustainable exhibition will also be launched, showing the world’s leading sustainable and fashionable design and solutions to provide innovative ideas for the industry’s sustainable development.
